American taste for soft toilet roll 'worse than driving Hummers'
From the Guardian:
The New York Times reported a 40% rise in sales of luxury brands of toilet paper in 2008. Paper companies are anxious to keep those percentages up, even as the recession bites. And Reuters reported that Kimberly-Clark spent $25m in its third quarter on advertising to persuade Americans against trusting their bottoms to cheaper brands.
But Kimberly-Clark, which touts its green credentials on its website, rejects the idea that it is pushing destructive products on an unwitting American public.
Dave Dixon, a company spokesman, said toilet paper and tissue from recycled fibre had been on the market for years. If Americans wanted to buy them, they could.
"For bath tissue Americans in particular like the softness and strength that virgin fibres provides," Dixon said. "It's the quality and softness the consumers in America have come to expect."
Longer fibres in virgin wood are easier to lay out and fluff up for a softer tissue. Dixon said the company used products from sustainbly farmed forests in Canada.
Americans already consume vastly more paper than any other country — about three times more per person than the average European, and 100 times more than the average person in China.
